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How E-commerce Supports African Business Growth

Thu Jan 31

Africa’s booming e-commerce sector can not only jump-start small businesses but also help large companies enter a market full of energized consumers. Africa has one of the most digitally connected populations on the planet, with 400 million internet users. Sacha Poignonnec, cofounder and co-CEO of Jumia, Africa’s largest internet group, discusses why the e-commerce opportunity …


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