Diane Law

Advisor-at-large, Marketing

iQx10 | VOTAC | WAKAnRIDE | BODYBYTECHNOLOGY

Recognized in business and higher education communities for her experience and knowledge in the areas of executive leadership, management, marketing, social media, and accounting, Diane Law has helped numerous organizations from multi-million dollar technology firms to non-profit organizations by capturing key accounts, increasing revenues and raising the visibility of corporate brands.

As Founder and President of Parachute Marketing, Diane has an impressive list of companies that she has helped over the years. Diane was responsible for the conceptualization, creation and implementation of a marketing strategy for D&K Engineering, a San Diego based engineering and contract manufacturing firm that is now a global leader in end-to-end research and development of innovative hardware-based products and equipment. Using creative marketing, messaging, and positioning strategies, Diane contributed to D&K Engineering's revenue growth of 134% within three years. In addition, she significantly raised D&K's public recognition by writing and submitting numerous award applications resulting in the receipt of 21 awards including Inc's "5,000 Fastest Growing Private Companies" five years in a row, and the Ernst and Young Entrepreneur of the Year Award. She also gained extensive international experience, collaborating with teams and partners in Asia, Europe, Canada, South America, and Australia.

Prior to Parachute Marketing, Diane held executive marketing positions with Fujitsu Consulting, Starfish Software (a subsidiary of Motorola), Netigy Corporation (a Cisco backed consulting company), 3Com, and Silicon Graphics.

Committed to lifelong learning and dedicated to sharing her experience, Diane is also an Associate Professor of Marketing at Point Loma Nazarene University teaching a range of advanced Marketing courses to both undergraduates and MBA students.

Diane holds an MBA in General Business Management from University of Phoenix, a MS in Accounting from University of Phoenix, a BS in Business Administration, Marketing & Management from Duquesne University, and a Certification of Social Media Marketing from Rutgers University. She is currently completing her Doctorate degree in Marketing at Grand Canyon University.

Outside of her executive marketing roles, Diane is on the Board of the Greater San Diego Boys and Girls Club and the San Diego Youth Symphony. She is a charter member of WITI (Women in Technology International), a member of both the American Marketing Association and Rotary International.



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Diane Law

Advisor-at-large, Marketing

iQx10 | VOTAC | WAKAnRIDE | BODYBYTECHNOLOGY

Recognized in business and higher education communities for her experience and knowledge in the areas of executive leadership, management, marketing, social media, and accounting, Diane Law has helped numerous organizations from multi-million dollar technology firms to non-profit organizations by capturing key accounts, increasing revenues and raising the visibility of corporate brands.

As Founder and President of Parachute Marketing, Diane has an impressive list of companies that she has helped over the years. Diane was responsible for the conceptualization, creation and implementation of a marketing strategy for D&K Engineering, a San Diego based engineering and contract manufacturing firm that is now a global leader in end-to-end research and development of innovative hardware-based products and equipment. Using creative marketing, messaging, and positioning strategies, Diane contributed to D&K Engineering's revenue growth of 134% within three years. In addition, she significantly raised D&K's public recognition by writing and submitting numerous award applications resulting in the receipt of 21 awards including Inc's "5,000 Fastest Growing Private Companies" five years in a row, and the Ernst and Young Entrepreneur of the Year Award. She also gained extensive international experience, collaborating with teams and partners in Asia, Europe, Canada, South America, and Australia.

Prior to Parachute Marketing, Diane held executive marketing positions with Fujitsu Consulting, Starfish Software (a subsidiary of Motorola), Netigy Corporation (a Cisco backed consulting company), 3Com, and Silicon Graphics.

Committed to lifelong learning and dedicated to sharing her experience, Diane is also an Associate Professor of Marketing at Point Loma Nazarene University teaching a range of advanced Marketing courses to both undergraduates and MBA students.

Diane holds an MBA in General Business Management from University of Phoenix, a MS in Accounting from University of Phoenix, a BS in Business Administration, Marketing & Management from Duquesne University, and a Certification of Social Media Marketing from Rutgers University. She is currently completing her Doctorate degree in Marketing at Grand Canyon University.

Outside of her executive marketing roles, Diane is on the Board of the Greater San Diego Boys and Girls Club and the San Diego Youth Symphony. She is a charter member of WITI (Women in Technology International), a member of both the American Marketing Association and Rotary International.



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